Founder & CEO
Editorial Team
The visionary entrepreneur behind Bali Fleur de Sel and founder of Juara Holding Group. Background in strategic business development and hospitality innovation, with a deep respect for Bali's heritage industries and a conviction that tradition and modern excellence need not conflict. Holds advanced degrees in business strategy and international commerce, with two decades cultivating relationships with master artisans.
“Great brands tell true stories about real people, real places, and real dedication to craft.”
Head of Production
Made Wira Dharma
Third-generation salt maker from Amed and the master custodian of our harvest operations, with more than 20 years of hands-on experience in artisan salt production. Oversees every phase of salt harvesting, from the condition of salt ponds to the precise timing of crystallisation — committed to honouring traditional methods while embracing necessary innovation.
“Made's hands work the salt ponds daily. He knows by sight and touch what salt will be exceptional, and he will never compromise on that judgment.”
Quality Assurance Manager
Ni Ketut Sari Dewi
Brings food science expertise and a relentless commitment to safety and quality, with a background in food chemistry and international food safety standards. Responsible for laboratory testing protocols, managing certifications (BPOM food safety approval, Halal certification, organic standards), and conducting regular chemical and microbiological analysis. Holds advanced certifications in food safety management.
Salt Farm Operations Lead
I Nyoman Putra Jaya
The organisational backbone of our farming operations, managing the coordination of 15+ salt farmers across Amed's traditional salt pond network. Rather than treating salt farmers as interchangeable labour, works to formalise relationships, ensure fair compensation, and preserve the artisanal methods. Has implemented tracking systems that ensure transparency across the entire supply chain.
Head of Digital & Marketing
Eduard Fernando
Shapes how the world discovers and understands Bali Fleur de Sel, with expertise in luxury brand positioning, e-commerce strategy, and digital marketing. Responsible for articulating why Bali Fleur de Sel deserves comparison with globally recognised French and Portuguese fleur de sel products, and for a strategic view of growth: sustainable scaling requires maintaining brand integrity.
Creative Director
Refri Andika
The visual voice of Bali Fleur de Sel, responsible for every aesthetic dimension of how our brand appears to the world: packaging design, visual content creation, brand identity development, and the storytelling imagery. Background in award-winning work in luxury product design and visual branding for premium food companies.
“Visual design should illuminate truth, not obscure it.”
Guest Relations & Tour Manager
Septiana Rahma
Manages the human experience for guests who visit our salt farms through Bali Premium Trip — tour scheduling, guest communication, on-farm hospitality, and the educational content during visits. Background in hospitality training and deep knowledge of Bali's cultural heritage.
