Gourmet grocers and delicatessen chains
Where a house-branded finishing salt strengthens the own-label range.

Private Label
Bali salt private label lets gourmet brands, retailers, and hospitality groups sell hand-harvested fleur de sel and artisanal sea salts from Amed, East Bali, under their own name, with the sourcing, filling, packaging, and export handled at origin.
In short
Salt is a single-ingredient product classified under HS heading 2501, which makes it one of the simplest gourmet categories to private-label: no recipe development, no cold chain, and a label whose mandatory content is short in every major market.
The Process
Five stages structure the process, with a pilot run deliberately placed before full production.
Graded salt samples are sent for evaluation.
Product details are fixed in writing.
Your design is checked against the regulations of your market.
A small production run validates execution before you commit to scale.
Full runs are packed and documented for export.
Hand-skimmed fleur de sel is a low-yield harvest — the surface film of a pond is a small fraction of its total salt output. Pilot runs typically start in the hundreds of units, with full production runs in the low thousands. One tonne of salt fills approximately ten thousand 100-gram jars.
Packaging
| Format | Typical fill | Positioning |
|---|---|---|
| Glass jar with sealed lid | 100–250 g | Premium retail shelf, gifting |
| Kraft or foil pouch | 100–500 g | Refill lines, zero-waste stores |
| Decorative tin | 75–150 g | Boutique, hotel amenity, souvenir |
| Mini jar or sachet | 10–50 g | Samplers, wedding favours, minibar |
| Bulk food-grade bag | 1–25 kg | Brands packing in their own facility |
Eco-conscious brands typically pair the pouch or kraft formats with the harvest story: sun evaporation in palm-trunk palungan troughs is a genuinely low-energy production method.
Compliance & Fit
The strongest private-label cases share one trait: an existing audience that trusts the brand more than it knows the category.
Where a house-branded finishing salt strengthens the own-label range.
Who already name the salt in their product descriptions.
For amenity programmes, minibar formats and boutique retail.
Where the audience trusts the name more than it knows the category.
Food sold in the European Union must carry the mandatory particulars required by the EU food information rules, including product name, net quantity, and operator address, and other markets impose equivalent requirements. We provide the product data needed — ingredient declaration, origin statement, net weight, lot coding — and flag missing mandatory elements before printing. Final legal responsibility remains with the brand owner.
FAQ
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Private Label
Tell us your market, target formats, and launch volumes, and we will send samples and a written programme proposal.